PSY/OPS® showcases the work of type designers from San Francisco and beyond. The focus of the collection is on text & display systems which are well grounded but which also bring something new and different.

The concepts originate on the drawingboards and monitors of historians and experimentalists, dedicated veterans and inspired laymen. Once selected, the ideas are refined, balanced, and perfected by obsessive sets of hands and eyes in a secluded office in downtown San Francisco.

Why Psychological Operations? Because type is a powerful behavior modification tool. Transparent to the consumer; transcendent to the designer who knows how to use it.

We hope you like what you see on the site, and that you take a moment to get on our private mailing list and send us your comments.