Armchair Modern is derived from the logo created for Armchair Media Group by Stefán Kjartansson in 2001. The design is unabashedly ultra-modern, reminiscent of work by Mark Newson and the aforementioned Jacobsen. Armchair Media is a consulting company, working with clients from the Web and interactive TV, so the super-elliptical letterforms are also intended to evoke a traditional TV screen or CRT display.
Kjartansson on Typeface & Furniture design:”To me, both need to be appealing to the eye, and simple; with a solid foundation and clean lines. Both require balance, even if it is dynamically achieved. Armchair itself offers domestic sanctuary; the promise of a bright and friendly future by way of a nostalgic past.”
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