PSY/OPS

A DEDICATED TYPE DESIGN STUDIO IN THE HEART OF SAN FRANCISCO

PSYOPS Building on Market Street

Hi, we’re PSY/OPS, and we build typefaces all day long — and occasionally all night long. Our primary commissions are for tech giants and manufacturers, game developers and print publishers, as well as other foundries and design firms. We also love teaming up on more personal / experimental / academic projects. The quirkier and more challenging the better. Between client engagements, we work on fonts for our own ecclectic library.

Our design studio, founded in 1995, is a creative sanctuary for type-minded visitors and collaborators. Along with PSY/OPS, our workspace is home to Glyfyx, a creator of letter-based toys and art objects; and to Alphabetic Order, a small type design school. Noticing a theme?

We hope you like what you see on our site, and that you stop in to say hi if you’re in the neighborhood. For now, we please join our mailing list and send us your thoughts and questions.

DESIGNERS

Rod Cavazos is Founder and Principal at PSY/OPS, where he has designed and produced hundreds of typefaces over two decades, including for GM, EA, Amazon, Samsung, Motorola, Panera, Chipotle, GAP, Jack Daniel Distillery, the US Government and dozens of other notables. He is also Chief Creative at Glyfyx Inc, and serves as an Adjunct Professor at California College of the Arts, where he’s taught the acclaimed Type Design Studio since 2006. He also leads up Alphabetic Order, PSY/OPS’ type design study space. His work has appeared in numerous books and periodicals, including Just My Type by Simon Garfield and Typography Sketchbooks by Steven Heller. He has spoken at many colleges and design events, including TYPO SF. His passion for type and teaching are boundless, and he can usually be found tinkering with letters in some form, on screen or off.

Justine Mendoza is a multi-disciplinary artist, and has served as Sr. Visual Designer at PSY/OPS and Glyfyx since 2008, focusing on special studio projects (apps, posters, toys, books, music, packaging, photography, web, social and more). She also co-teaches workshops at Alphabetic Order. Justine received her BFA in Graphic Design from CCA, where she was a distinguished participant in the Type Design Studio. Her work has been featured in several gallery exhibitions, including at the Pasadena Museum of California Art. You can see a sampling of her personal projects on her Etsy site.

James Beall holds a BFA in Graphic Design from California College of the Arts and has served as Chief Technologist at PSY/OPS since 2006: crafting, coding and mastering thousands of impeccable fonts. He has yet to run into a technical issue he can’t resolve in record time. He is also a Sr. Designer at Glyfyx, where he is responsible for the beloved Bitblox wooden pixel blocks, and co-teaches the technical sessions at Alphabetic Order. For fun, he runs the popular LegoGenre site.

Chiharu Tanaka is a Junior Type Designer at PSY/OPS, where she has contributed to numerous type commissions for world class clients. She also assists with workshops and Guestships at Alphabetic Order. Chiharu holds an MFA in Graphic Design from Academy of Art University. Her Masters thesis, which explored the interaction of Japanese motif with Western letterforms, was awarded a top Adobe Design Achievement Award in 2010. Prior to moving to San Francisco she worked as a Graphic Designer at elite agencies in Tokyo.