
A NEW-FANGLED TAKE ON OLD WEST BRANDING CONVENTIONS · BY MONICA MACCAUX (WITH RXC) · 2 FONTS · $35


Monica Maccaux’s interest in the visual language of livestock branding began nearly as soon as she arrived in Reno, Nevada — where she was tasked with establishing the new Graphic Design Department at UNR. The formidible collection of branding artifacts in the university archives captivated Monica and compelled her to deepen her research on the subject.
In designing a font and symbol system based on this visual standard — as best codified in publications like the Nevada Brand Book (1924) — Monica opted for a style that was unique and contemporary and vivacious. More aligned to 20th-century modern ranchstyle homes than to predictable old-west letter tropes.
After setting the design groundwork for Ranchstyle, Monica teamed with RXC at PSY/OPS to further edit, expand, and engineer the type and symbol system. It’s common for a type project to grow during development as new style possibilities come to mind. Ranchstyle was especially prone to this effect, and happily so. While we capped the initial release at one text font with 920 characters (many of them alternates) and an Elements font with 90 pictograms, the next expansion is expected to include three heavier text weights, more language support, and new brand styles and elements.
TYPE TESTER
You can type your own text here, if’n you please...
RANCHSTYLE TEXT(URE) SAMPLES



From The Log of a Cowboy: A Narrative of the Old Trail Days by Andy Adams
FEATURED ALTERNATES
RANCHSTYLE CORE CHARACTER SET
ALTERNATE CAPITALS AND FIGURES → SHINING
STYLISTIC SET 01
ALTERNATE CAPITALS AND FIGURES → RAYS
STYLISTIC SET 02
ALTERNATE CAPITALS AND FIGURES → SPIKED
STYLISTIC SET 03
ALTERNATE CAPITALS AND FIGURES → HORNED
STYLISTIC SET 04
ALTERNATE CAPITALS AND FIGURES → FLYING
STYLISTIC SET 05
ALTERNATE CAPITALS AND FIGURES → WALKING
STYLISTIC SET 06
ALTERNATE CAPITALS AND FIGURES → DRAGGING
STYLISTIC SET 07
ALTERNATE CAPITALS AND FIGURES → FORKED
STYLISTIC SET 08
ALTERNATE CAPITALS AND FIGURES → ROCKING
STYLISTIC SET 09
ALTERNATE CAPITALS AND FIGURES → TUMBLING
STYLISTIC SET 10
ALTERNATE CAPITALS AND FIGURES → LAZY
STYLISTIC SET 11
ALTERNATE CAPITALS AND FIGURES → CRAZY
STYLISTIC SET 12
ALTERNATE CAPITALS AND FIGURES → BROKEN
STYLISTIC SET 13
ALTERNATE CAPITALS AND FIGURES → CIRCLE
STYLISTIC SET 14
ALTERNATE CAPITALS AND FIGURES → BOX
STYLISTIC SET 15
RANCHSTYLE ELEMENTS FONT → PICTOGRAMS
star
pitchfork
open box
box
triangle
lightning
sun
club
heart
diamond
anchor
pick
mountaintop
check(mark)
cross
tree
wine glass
crown
half diamond
Nevada
arrow left
arrow up
arrow right
arrow down
shield
fancy arrow left
fancy arrow up
fancy arrow right
fancy arrow down
duck
key
wrench
ampersand
horse track
keyhole
half diamond
arrow / spear
half circle bottom
half circle top
horseshoe
rafter
rafter inverted
bench
cowboy hat
shovel
step
oil can
broken diamond
smoke
spur
cotter pin
pipe
frying pan
belt buckle
goose egg
half moon
quarter moon
hat
chair
ladder
rainbow
sled
steer skull
book / bible
barrel
anvil
broken arrow
rake
clover
bridle
pigpen
house
hammer
circle
s-wrench
boot
creek
ox yoke
barbed wire
double bar