A NEW-FANGLED TAKE ON OLD WEST BRANDING CONVENTIONS · MONICA MACCAUX & RXC · 5 FONTS · $79

Monica Maccaux’s interest in the visual language of livestock branding began nearly as soon as she arrived in Reno, Nevada — where she was tasked with establishing the new Graphic Design Department at UNR. The formidible collection of branding artifacts in the university archives captivated Monica and compelled her to deepen her research on the subject.

In designing a font and symbol system based on this visual standard — as best codified in publications like the Nevada Brand Book (1924) — Monica opted for a style that was unique, retro-contemporary, and vivacious. More aligned to 20th-century modern ranchstyle homes than to predictable old-west letter tropes.

After setting the design groundwork for Ranchstyle, Monica teamed with RXC at PSY/OPS to further edit, expand, and engineer the type and symbol system. It’s common for a type project to grow during development as new style possibilities come to mind. Ranchstyle was especially prone to this effect, and happily so. In its full version, the family includes four text fonts with 920 characters each (many of them stylistic alternates) and an Elements font with 90 pictograms.

TYPE TESTER

You can type your own text here, if’n you please...

 RANCHSTYLE TEXT(URE) SAMPLES

FEATURED ALTERNATES

BASIC TEXT CHARACTERS (NOT INCLUDING STYLISTIC SETS & PICTOGRAMS)

RANCHSTYLE STYLISTIC SETS (16)

ALTERNATE CAPITALS AND FIGURES  →  SHINING

STYLISTIC SET 01  

ALTERNATE CAPITALS AND FIGURES  →  RAYS

STYLISTIC SET 02  

ALTERNATE CAPITALS AND FIGURES  →  SPIKED

STYLISTIC SET 03  

ALTERNATE CAPITALS AND FIGURES  →  HORNED

STYLISTIC SET 04  

ALTERNATE CAPITALS AND FIGURES  →  FLYING

STYLISTIC SET 05  

ALTERNATE CAPITALS AND FIGURES  →  WALKING

STYLISTIC SET 06  

ALTERNATE CAPITALS AND FIGURES  →  DRAGGING

STYLISTIC SET 07  

ALTERNATE CAPITALS AND FIGURES  →  FORKED

STYLISTIC SET 08  

ALTERNATE CAPITALS AND FIGURES  →  ROCKING

STYLISTIC SET 09

ALTERNATE CAPITALS AND FIGURES  →  TUMBLING

STYLISTIC SET 10

ALTERNATE CAPITALS AND FIGURES  →  LAZY

STYLISTIC SET 11

ALTERNATE CAPITALS AND FIGURES  →  CRAZY

STYLISTIC SET 12

ALTERNATE CAPITALS AND FIGURES  →  BROKEN

STYLISTIC SET 13

ALTERNATE CAPITALS AND FIGURES  →  CIRCLED

STYLISTIC SET 14

ALTERNATE CAPITALS AND FIGURES  →  BOXED

STYLISTIC SET 15

ALTERNATE CAPITALS AND FIGURES  →  RUNNING

STYLISTIC SET 16

RANCHSTYLE ELEMENTS FONT → PICTOGRAMS

Ranchstyle-Elements-Grid-4.svg
star
pitchfork
open box
box
triangle
lightning
sun
club
heart
diamond
anchor
pick
mountaintop
check(mark)
cross
tree
wine glass
crown
half diamond
Nevada
arrow left
arrow up
arrow right
arrow down
shield
fancy arrow left
fancy arrow up
fancy arrow right
fancy arrow down
duck
key
wrench
ampersand
horse track
keyhole
half diamond
arrow / spear
half circle bottom
half circle top
horseshoe
rafter
rafter inverted
bench
cowboy hat
shovel
step
oil can
broken diamond
smoke
spur
cotter pin
pipe
frying pan
belt buckle
goose egg
half moon
quarter moon
hat
chair
ladder
rainbow
sled
steer skull
book / bible
barrel
anvil
broken arrow
rake
clover
bridle
pigpen
house
hammer
circle
s-wrench
boot
creek
ox yoke
barbed wire
double bar

RANCHSTYLE ELEMENTS FONT → BARBED WIRE SEGMENTS

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